Yes! I’m ready to get my customer database information up to date.
I realise it needs to be cleansed of invalid emails, and when I do this it will help me improve
communication with my customers, by making sure that the right message is being sent to
the right person and is delivered to the right email every time!
$99 Email VaLIDATION
GET STARTE WITH A CLEANSE
PHASE 1 – IDENTIFY INVALID, SAFE TO SEND & RISKY EMAILS
Validating Emails – Identify Invalid Addresses
The first thing we need to do is establish all of the invalid emails or dead wood that’s in the database. This can be caused by people leaving positions, moving on, changing email address or even typo’s when the email was first collected.
Invalid emails lead to high bounce rates and high bounce rates lead to a poor email sender reputation, which, as a business, you must do everything you can to avoid, if you want to stand any chance of getting your emails seen by customers.
Therefore all invalid emails will be removed from the list which then leaves us with risky and safe to send categories.
What Are “Risky” Emails
“Catch all” Email addresses are set up at server level and are designed to receive all mail sent to your domain name that is not associated with an email address. This can include mis-spelt emails of current users, or messages to users that have no mailbox associated with them
The role based or generic emails such admin@, sales@, info@, orders@ etc are also considered risky and may harm your sender reputation if you have too many of them.
The final category that we need to be aware of as “Risky” are disposable emails, which are temporary emails set up for a specific reason and not monitored or used after they’ve served their purpose.
With Risky emails – we would send messaging directed at getting permission to communicate with the user and / or an improved email address that would better suit our purposes.
That Leaves The Safe To Send Emails
Nothing to worry about with these email addresses. The messaging we would send here will be looking to develop and nurture the relationship, making sure that all communication they receive is relevant and directed to the correct person.
Each of these email addresses is a valuable asset within your business, because when you send them the right message, at the right time, with the right offer, they are more likely to convert and purchase what you’re selling
PHASE 2 – BEGIN TO SEGMENT & CATEGORISE YOUR EMAIL LIST
Target Only The Relevant Customers With Every Offer You Send Out
Nobody likes SPAM, but who doesn’t like a great deal on a product they’ve been thinking of buying delivered directly to their inbox? And the difference between spamming and effective email marketing starts with high quality segmentation of your list.
We begin this process by email your customers and asking them the questions about what kind of communication they would like to receive from you. Depending on your industry this could be anything as simple as who gets Marketing, pricing or Invoice emails or maybe it breaks down into different product categories or brands.
However your business is structured, we will send 3 emails over a 4 week period and ask your customers which email communication they would like to receive. Once this process is over you will have the start of a segmented customer database to start working with
PHASE 3 – ANALYSE THE DATA & CLEANSE THE SYSTEM
We Provide You With Detailed Reports & Individual Lists For Import
Now we have cleansed your database by getting rid of all invalid emails and asking permission from your customers to be able to send them email communications. Your Customer List is now segmented into categories and we will provide you with csv or excel sheets ready to be imported into your system.
As well as your import lists we will provide you with a detailed report of all of the emails sent out, you will know precisely who opened, how many times they opened, if they engaged / clicked on any links and those who did not open.
From here you have a solid foundation on which to build your email marketing campaigns.