email segmentation

Is Lack of Effective Email Segmentation Costing You Profits?

When it comes to communicating with your email list there is no ‘one size fits all’ approach. Sending the right email to the right person not only helps boost your

Uncategorized

June 18, 20200Comments

Analytics – why data is your most valuable asset

A recent survey by Deloitte Analytics found 49% of participants say the greatest benefit of using analytics is that it is a key factor in better decision-making capabilities. Another 16%

by Matt.Bylett

email communication

June 18, 20200Comments

Email Marketing – Is your communication up to scratch?

You and your team have spent hours crafting a clever email campaign. The copy is catchy, the deal is sweet, you have high hopes. You push send and wait. A

by Matt.Bylett

email deliverability

June 18, 20200Comments

Why email deliverability is critical for maximising ROI

If your email marketing isn’t working it could be because no one is receiving your emails.Email deliverability measures the success rate of your email making it to the inbox of

by Matt.Bylett

integrity of data

June 18, 20200Comments

The critical need of keeping your information up to date

“Data is one of the most valuable assets a business can have and potentially has a tremendous impact on its long-term success. That’s why it’s vital to utilize the right

by Matt.Bylett

email communication

June 18, 20200Comments

When it matters most, how well do you cope in a crisis?

When you really need to, can you quickly, easily and effectively reach all your customers? If not, why not?The COVID-19 pandemic has demonstrated that email is without a doubt the

by Matt.Bylett